If your objective is to remain invisible to decision makers, then you should continue your current outreach habits. Adhering to these outdated methods will ensure that your sales figures either remain stagnant or begin a sharp decline. Over the past 24 months, I have meticulously documented the various ways companies and sales professionals have attempted to contact, pitch, and ultimately fail to secure a transaction for their products or services. As a founder and owner, I possess a unique perspective on these common industry failures.