With any digital marketing strategy, monitoring competitors is important. This allows you to see what’s working for them and what isn’t.
Marketing Strategy: Monitoring Competitors
read more
BUSINESS News
Small Business
Deconsumption: A Survivor’s Guide
Deconsumption refers to the trend where consumers are buying less and focusing on sustainability, quality, and mindful spending.
Three Ps of Sales & Marketing, A Humbling Story
Once upon a time in the bustling world of sales, there was a valuable lesson that transformed my approach to marketing. This is the story of how I learned the Three P’s of Sales & Marketing—Product, Person, and Price—from my mentor, Mark Eagles, and how this knowledge has shaped my career to this day.
What Is IMEI Targeting in Marketing?
Have you ever noticed that ads for things you like pop up on your phone? You might wonder how advertisers know what you’re interested in. One method they use is called IMEI targeting. Let’s explore what IMEI targeting is and how it affects the ads you see.
The Pros and Cons of OTT & CTV Advertising
The Pros and Cons of OTT and CTV AdvertisingIn the ever-evolving landscape of digital media, Over-the-Top (OTT) and Connected TV (CTV) advertising have emerged as significant channels for reaching audiences. Both offer unique opportunities but come with their own sets...
SOCIAL MEDIA CONTENT FOR BUSINESS
Social Media content for a business should be creative, but reflective of what the business is. On many occasions we hear from incoming clients that they are posting multiple times per day, following all the latest trends, doing everything in their power to be...
How to become a Used Car Dealer in California
Overview: Shopping for a used car in California can be both an exciting adventure for freedom on the open road and independence. However, in the background are some very regulatory laws that help protect the consumer in this regard and ensure good dealings among the...
Small Businesses Can Outperform Large Corporations
Competing against large corporations can seem like a daunting task for small businesses. However, with strategic planning and smart execution, small businesses can not only compete but also outperform their larger counterparts in areas such as profits, marketing, and brand loyalty. Here’s how small businesses can leverage their unique advantages to beat out large corporations.