The Latest News, Updates, & Blogs
Expert insights on digital marketing, SEO, paid advertising, and business growth from Ad Edge Marketing Group.
The Decision Maker’s Guide to Ignoring You
If your objective is to remain invisible to decision makers, then you should continue your current outreach habits. Adhering to these outdated methods will ensure that your sales figures either remain stagnant or begin a sharp decline. Over the past 24 months, I have meticulously documented the various ways companies and sales professionals have attempted to contact, pitch, and ultimately fail to secure a transaction for their products or services. As a founder and owner, I possess a unique perspective on these common industry failures.
Marketing Strategy: Monitoring Competitors
With any digital marketing strategy, monitoring competitors is important. This allows you to see what’s working for them and what isn’t.
Deconsumption: A Survivor’s Guide
Deconsumption refers to the trend where consumers are buying less and focusing on sustainability, quality, and mindful spending.
Radio Personalities: The First Influencers
Before /Social Media there was radio. In the early 20th century, radio personalities were the first influencers in American culture.
Three Ps of Sales & Marketing, A Humbling Story
Once upon a time in the bustling world of sales, there was a valuable lesson that transformed my approach to marketing. This is the story of how I learned the Three P’s of Sales & Marketing—Product, Person, and Price—from my mentor, Mark Eagles, and how this knowledge has shaped my career to this day.
What Is IMEI Targeting in Marketing?
Have you ever noticed that ads for things you like pop up on your phone? You might wonder how advertisers know what you’re interested in. One method they use is called IMEI targeting. Let’s explore what IMEI targeting is and how it affects the ads you see.
The Pros and Cons of OTT & CTV Advertising
The Pros and Cons of OTT and CTV AdvertisingIn the ever-evolving landscape of digital media, Over-the-Top (OTT) and...
SOCIAL MEDIA CONTENT FOR BUSINESS
Social Media content for a business should be creative, but reflective of what the business is. On many occasions we...
How to become a Used Car Dealer in California
Overview: Shopping for a used car in California can be both an exciting adventure for freedom on the open road and...
Small Businesses Can Outperform Large Corporations
Competing against large corporations can seem like a daunting task for small businesses. However, with strategic planning and smart execution, small businesses can not only compete but also outperform their larger counterparts in areas such as profits, marketing, and brand loyalty. Here’s how small businesses can leverage their unique advantages to beat out large corporations.